BENNU DATES

Details

Bennu, a company based in Mexico focused on producing dates and products comprised of dates, was looking for some assistance on coming up with a unique name and creating an investing look for its newly created business. The company wanted to focus on creating a feeling of luxury and quality with a twist of that good ol’ Mexican especial twist.

Client:
Group Vidanta

Deliverables:
Brand Guideline, Web Design, Print Collateral, Package Design

Services:
Design, Development, Interactive, Branding, Print, Strategy, UX/UI

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Voice & Tone

Bennu is bold, proud, smart, and a little bit wry. The brand leverages the rich history and cultural importance of dates to showcase the power of the product. And it does it with a wink. Copy will point to the cultural cachet that dates have acquired over the millennia and use it as testament to its powers, both as a healthful food, but also as a cultural icon of sorts. The result will a be brand that has presence, sophistication, and an irresistible allure.

Think: Blue Bottle meets Mast Brothers meets Stella Artois.

Tag Lines

— Royally good.

— A date with greatness.

— A food with history.